Privacy policy

Thank you for visiting AlpacaDirect.com and our affiliated websites (collectively, the "Site"). Alpaca Direct, LLC and our branded stores ("Alpaca Direct", "we", "us" or "our") know that you ("you", "your", "yourself") care about how we collect, use, store and share your personally identifiable information ("Personal Information"), such as your name, email address, mailing address, ZIP code, phone number and credit card numbers. Alpaca Direct respects your privacy and we want you to enjoy a comfortable and secure shopping experience with us. This privacy policy explains how we collect, use and (under limited circumstances) share your Personal Information ("Privacy Policy").

When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as "Device Information."

We collect Device Information using the following technologies:

• "Cookies" are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit allaboutcookies.org.
• "Log files" track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
• "Web beacons," "tags," and "pixels" are electronic files used to record information about how you browse the Site.

Additionally when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number. We refer to this information as "Order Information."

When we talk about "Personal Information" in this Privacy Policy, we are talking both about Device Information and Order Information.

We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:

• communicate with you;
• screen our orders for potential risk or fraud; and
• when in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns). We also use this information to provide more personalized marketing information to you.

We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Shopify to power our online store. You can read more about how Shopify uses your Personal Information at shopify.com/legal/privacy. We also use Google Analytics to help us understand how our customers use the Site. You can read more about how Google uses your Personal Information at policies.google.com/privacy. You can also opt out of Google Analytics at tools.google.com/dlpage/gaoptout.

We may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

These are the services our website currently uses that may receive Device Information or Order Information:

• Shopify: online store, checkout, payments and order management.
• Payment methods at checkout, such as Shop Pay, Apple Pay, Google Pay, PayPal and credit and debit cards.
• Google Analytics and Google Ads (Google tag): site analytics and advertising measurement.
• Microsoft Advertising (Bing UET tag): advertising measurement.
• Meta (Facebook and Instagram pixel): advertising measurement.
• Pinterest tag: advertising measurement.
• Fast Simon: site search and product recommendations.
• Stamped: product reviews.
• Smile: our rewards program.
• Gorgias: customer support chat.

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative's ("NAI") educational page at networkadvertising.org.

You can opt out of targeted advertising by visiting:

• Facebook ad settings
• Google ad settings
• Bing personalized ads

You can also opt out of some of these services through the Digital Advertising Alliance's opt-out page at optout.aboutads.info.

Please note that we do not alter our Site's data collection and use practices when we see a Do Not Track signal from your browser.

When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.

We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.

Alpaca Direct is committed to online data security, and for that reason we take steps to make all information received from you online as secure as reasonably possible from unauthorized access and use that is inconsistent with this Privacy Policy. Our website uses HTTPS encryption to secure your information during transmission. Your account is protected by an encrypted password.

If you access your account via a social login, you may have additional or different sign-on protection through that third party. You are responsible for preventing unauthorized access to your account and Personal Information through your computer or other devices. Do not share your password with anyone and do limit access to your computer or other devices by signing off after you have finished accessing your account.

Our Site is not intended for use by children under the age of 13, and we do not knowingly collect personal information from children under the age of 13.

By subscribing to text notifications you agree to receive recurring automated marketing messages at the phone number provided. Consent is not a condition of purchase. Reply STOP to unsubscribe. Reply HELP for help. Message and data rates may apply. For more information, see this Privacy Policy and our terms.

Upon your request, we will:

• correct or update your Personal Information;
• stop sending emails to your email address or catalogs or other mailings to your physical address; and/or
• disable your account to prevent future purchases through that account.

You can make these requests by calling Alpaca Direct's Customer Care Team at 1-888-306-0111, or by emailing your request to customerservice@alpacadirect.com.

Please do not email us your credit card number or other sensitive personal information.

To opt out of marketing emails, use the unsubscribe link in any email we send you, or contact us as described above.

As set forth in this Privacy Policy, Alpaca Direct offers you the ability to opt out of sharing your Personal Information with third parties for their direct marketing purposes. To make such a request, follow email opt-out instructions and clearly state your request, including your name, mailing address, email address and phone number.

We may amend this Privacy Policy from time to time. We encourage you to review it periodically. Our use of information, including Personal Information, is subject to the Privacy Policy in effect at the time such information is used. If we make material changes in the way we collect, store or use Personal Information, we will notify you by posting an announcement on our Site or contacting you directly via e-mail or other means.

Your continued use of our Site after any such change constitutes your agreement to any revised terms. As we continue to develop our business, we might acquire, be acquired by or merge with other business entities. In such transactions, customer information generally is one of the transferred business assets and we reserve the right to transfer customer information in connection with any sale of substantially all of our assets or other similar transaction. If elements of our customer service policies change, we will post them on this site.

If you have any questions or concerns about this Privacy Policy, please contact us at 4290 W Riverbend Ave, Post Falls, ID 83854 or customerservice@alpacadirect.com.

The effective date of this Privacy Policy is January 1, 2026.